Lance's plan

Introduction
Automobili Lanborghini S.p.A, also refering commonly as Lamborgihi or Lambor, is an original Italian sports car automaker which is based in a small village called Sant' Agata Bolognese in Intain. The purpose of Lamborghini is to compete with Ferrari, and Lambor has done well as expected. However, the 46 years that Lambor has experienced are dramatic and curious.

P1
1963
founder: Ferruceio Lamborghini, a tractor factory owner
to compete with Ferrari
first production: 350GTV

P2
1972
the debt force founder to sell share
the whole business was taken over
1973
oil crisis
fuel price
new feul economy law
consumption
1978
declared bankruptcy
government took over


P3
1987
Chrysler Corporation owned the company
new product: the Diablo
released in 1990
the selling of Diablo


P4
1998
it was purchased again
owner: Audi AG
indirectly owned by Volkswagen
disappead for years
2003
rised again with the Murcielago and Gallardo


conclusion


reference
Automobili Lamborghini Holding S.p.A. Available at:http://www.fundinguniverse.com/company-histories/Automobili-Lamborghini-Holding-SpA-Company-History.html [Accessed:24/10/2009].