Introduction
Describe situation of china’s corporations in the world
china just famous for “Made in china”
Chinese government wanted the corporations “independent innovation”
I think it’s time for Chinese companies to transfer from counterfeit to independent innovation
First part:
Today, lots of Chinese companies are still counterfeiting and it became a culture in china.
It’s the biggest joke
Some firms called their counterfeiting as ”independent innovation”
Chinese companies need “independent innovation” to compete with foreign brands
Second part
Weakness of counterfeit.
People won’t like counterfeiting products anymore ,those products will be obsolete
Hard to survive in financial crisis
impossible to make a famous brand
Third part
Strengths of the independent innovation
Get support from government
Innovation makes the sustainable development
Avoid to drop in the price war
Fourth part -Opposition
High cost of independent innovation
Not every firms have the ability of “independent innovation”
“Counterfeiting is a kind of learn”
Response
“Learn” is just a beautiful reason to cover the counterfeit
Counterfeit is the way to death
Conclusion
Maybe we need a Chinese characteristics strategy for Chinese companies which could be “mix the independent innovation& counterfeit” whatever, counterfeit is not the long-term way for Chinese corporations. They need to change, especially in such a global economic environment.The best pathway for Chinese brands to the world is to get independent innovation as soon as possible
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