Homework from William

Summary:
This topic I read is about the benefit of counterfeit.. In the essay, the writer told us that counterfeit can also take benefits to brands. there are some reasons for the author’s views. first one is he think counterfeit goods help the brands to build up the reputation. The counterfeit products can enter the new markets and also make the brands famous in the new market, the people who can’t afford the real one, will get a counterfeit one first, when they can buy a real one, they will get it to instead the old one. In the brands side. the writer found that most of them all got the revenue increased in the past few years, they didn’t been heart by the counterfeit goods. The business also think the consumer of counterfeit products and real products are stand in the opposite side. they won’t influenced each other’s purchase decision. further more, an extra benefit from counterfeit is it close the competition. the real products always get to the price war to enter the lower market, but the counterfeit goods don’t need to do that. They have no price competition with the original one.
To sum up, the writer think counterfeit is a bad action, but if people can use it effectively, they can proud of it.
Comparison
These two topic stand in the opposite side. the first writer think counterfeit is bad for brands which the second write think it can take benefit to brands. The first writer think it will destroy the original brand, but the second writer doesn’t agree with that, which he think it may help the original brand, because it is also a kind of new market test, and it build up the reputation for the brands. Another disagree with this topic is that first writer think it may damage the country ‘economy and make some people lose their life. The second writer gave a totally different opinion because he found the revenue of those brands had increased a lot in the past few years, which means the counterfeit help the brands a lot.
Reference:
Whitwell,S,(2006),brand piracy :faking it can be good,Brand Strategy[online]
http://www.intangiblebusiness.com/Brand-services/Marketing-services/News/Brand-piracy-faking-it-can-be-good~290.html [accessed on 03,march,2010]