Nicole's home work

Introduction

Advertising, we see and hear it every day, we talk about it all the time. It is a form of communication used to influence individuals to purchase products of services or support political candidates or ideas. (Wikipedia) It is the main way for people to get know about the goods they want to buy. Also, most of the companies use advertising to introduce their products. Advertising has become a very important part of people’s life. Even though, it still has many negative impacts to the society. This essay will talk about the different influence of advertising. It will first have a brief introducing of advertising and its different roles in society. And then the essay will discuss about the positive and negative influence of advertising.

Essay Plan

1. A brief introducing of advertising
2. Advertising’s different roles in society
2.1 Economic Roles
2.2 Information Roles
2.3 Entertainment Roles
3. The positive influence
3.1 People can get information about products easily from advertising(compare price)
3.2 Advertising is the main way for company to introduce the products, which could often stimulate economic growth.
3.3 Some advertising have became entertainment.

4. The negative influence
4.1 Advertising could influence children
4.2 Some of the advertisements are puffery advertising. The products are not as good as they promise.
4.3 Advertising may encourages the customer to buy the products they do not really need.
5. conclusion
Advertising is an indispensable part in human’s life. But it also brings to people many problems. It still needs to be improved.

Notes-taking

1. Children --- psychological and physical problems--- excessive exposure to advertisements.
2. Children confused: fact and fiction
3. Some children cannot separate : advertising information and programme content
4. Children : unknown, puffery
5. Stereotyped gender view
6. Early brain development---babies ages are under 2 should not watch advertising. Babies need human contact to develop socially and emotionally. Voice, image, touch and smell. Advertising only has two.
7. Children watch more hours TV----less hours to play---- fewer hobbies.
8. Violent behavior increased.Unhealthy children, obesity, propensity, alcohol, drugs, earlier in sexual activity

Summary

Advertising has some unintended effects to the children. It could cause some psychological and physical problems. Some children are confused by the fact in the live and fiction in the advertisements. Some children may have stereotypical view of sex roles because of the influence of advertising. Some experts suggest that babies ages are under 2 should not watch advertising. Babies need human contact to develop socially and emotionally which include voice, image, touch and smell. But advertising only has two. The children who watch TV more hours will have fewer hobbies. And advertising can make the children unhealthy such as obesity. They also could learn some bad things from the advertising like drugs, alcohol and early sexual activity.

Reference: Kim Sheehan, 2004, Getting Older Younger children and advertising, controversies in contemporary advertising.

Paragraph

The economic roles of advertising in the society should be highlighted. One of advertising’s key economic roles is to help company to sell products. Advertising helps to sell product and services by providing consumers with ideas and styles of living that can be achieved by using the products and services. These ideas are often seen as superior to the consumers’ “status quo” (Nicosia, 1974 as quoted in Kim Sheehan, 2004, controversies in contemporary advertising). Additionally, the economic role of advertising is advances competition in the market. Then consumers can get reasonable price for the products and services.

Reference: Kim Sheehan, 2004, Getting Older Younger children and advertising, controversies in contemporary advertising.
http://en.wikipedia.org/wiki/Advertising