Tuesday, 26 January 2010

William's proposal

Independent innovation or plagiarism, Which is the Chinese brands’ pathway to the world?

As we all know, china’s economy is growing rapidly in the last decade. More and more excellent business were established in china. Lots of global companies came to china to do their business. Strangely, Chinese brands hadn’t became famous in the world. This is a very embarrass situation for Chinese corporations. In this essay, I will try to find the reasons which cause this situation, and give some suggestion to Chinese companies.

In the first part, To compare with china, I will talk about the situation in other countries and pick some countries as examples.

Secondly, I will point out the problems with Chinese firms. And find out the strengths &weakness of independent innovation and plagiarism.

Further more, There will be some arguments about which is the best way for Chinese corporations. Some points from different people or research.

Finally. I will sum up all the different views ,use my idea to hit the arguments, try to give my personal suggestion to Chinese firms and explain why I think it’s the best way for Chinese corporations.

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